Post by arfanho7 on Feb 22, 2024 1:15:52 GMT -6
We identify and discuss key determinants of successful resource integration in terms of complementary resource mobilization and internal integration. The paper employs a relationship marketing and service management approach for evaluating corporate sponsorship arrangements. Originality and value The study makes a contribution to the sponsorship literature by evaluating how a cultural engagement can be linked to a relationship marketing strategy.
It also presents insights from service marketing for the wealth management sector. It further contributes to the understanding of co marketing partnerships between commercial organizations and non profit arts organizations. Download working paper hbs.edu faculty Pages item.aspx num HARVARD BUSINESS America Cell Phone Number List SCHOOL C Company No abstract available. Purchase this case s cb.hbsp.harvard.edu cbmp product PDF ENG HARVARD BUSINESS SCHOOL CASE Shareholder Activists and Corporate Strategy By there had been an upsurge in activist shareholders arguing for radical changes in companies corporate strategies.
Personalities like Carl Icahn Bill Ackman and Daniel Loeb were feared and loathed in some quarters celebrated in others. With nearly billion in assets under management in and big players like Icahn Enterprises managing . billion Pershing Square managing . billion and Third Point managing . billion activist hedge funds had become a prominent feature of the corporate landscape escaping some of their earlier approbation as corporate raiders or even worse greenmailers.
It also presents insights from service marketing for the wealth management sector. It further contributes to the understanding of co marketing partnerships between commercial organizations and non profit arts organizations. Download working paper hbs.edu faculty Pages item.aspx num HARVARD BUSINESS America Cell Phone Number List SCHOOL C Company No abstract available. Purchase this case s cb.hbsp.harvard.edu cbmp product PDF ENG HARVARD BUSINESS SCHOOL CASE Shareholder Activists and Corporate Strategy By there had been an upsurge in activist shareholders arguing for radical changes in companies corporate strategies.
Personalities like Carl Icahn Bill Ackman and Daniel Loeb were feared and loathed in some quarters celebrated in others. With nearly billion in assets under management in and big players like Icahn Enterprises managing . billion Pershing Square managing . billion and Third Point managing . billion activist hedge funds had become a prominent feature of the corporate landscape escaping some of their earlier approbation as corporate raiders or even worse greenmailers.